Privacy Policy

1. Introduction

Aayupure Ayurveda Private Limited (“Aayupure”, “we”, “us”, or “our”), operates the website [www.aayupure.com] (the “Platform”).

We are committed to protecting the privacy and digital personal data of every individual (“Data Principal”) who visits, browses, or transacts on our Platform.

This Privacy Policy is issued in compliance with:

• Digital Personal Data Protection (DPDP) Act, 2023
• Information Technology (SPDI Rules), 2011
• Other applicable laws of India

By using our Platform, you acknowledge that you have read, understood, and consent to the collection, processing, and use of your personal data as described in this Policy.

2. Data We Collect

We collect the following categories of personal data:

2.1 Identity Data

• Full name
• Date of birth
• Gender

2.2 Contact Data

• Email address
• Mobile number
• Delivery address
• Pincode

2.3 Account Data

• Username
• Password (encrypted)
• Purchase history
• Wishlist

2.4 Transactional Data

• Order details
• Payment method type
• Billing details

(Note: We do not store full card numbers)

2.5 Health-Related Information (Optional)

• Health conditions
• Ayurvedic constitution (Prakriti) preferences

(Considered Sensitive Personal Data under SPDI Rules)

2.6 Technical Data

• IP address
• Browser type
• Device identifiers
• Cookies and analytics

2.7 Communication Data

• Emails, messages, or calls to support

3. Purpose of Processing & Legal Basis

We process your personal data for:

• Order fulfilment and delivery
• Account management
• Order updates and notifications
• Personalised recommendations (optional)
• Marketing communication (optional)
• Legal compliance
• Platform improvement & fraud prevention

👉 You may withdraw your consent at any time.

4. Data Sharing

We do not sell or trade your personal data.

We share data only with:

• Logistics partners
• Payment gateways
• Cloud hosting providers
• Regulatory authorities
• Analytics tools (anonymised)

5. Your Rights (DPDP Act, 2023)

You have the right to:

• Access your data
• Correct your data
• Request deletion
• Lodge a grievance
• Nominate another individual

📧 To exercise rights:

Email: aayupurepl@gmail.com
Alternate Emails:

• aayupurevicky@gmail.com
• aayupurevirendra@gmail.com

Subject: DPDP Rights Request

📞 Phone: 8691965219 / 8108325731

6. Data Retention

We retain your data:

• While your account is active
• As required by law (5–7 years)

👉 Data will be deleted within 30 days upon valid request

7. Cookies

We use:

• Essential cookies
• Analytics cookies
• Marketing cookies

👉 You can manage cookies through your browser

8. Security

We use:

• SSL/TLS encryption
• Firewalls
• Access control

⚠️ No system is completely secure

📧 Report issues:

• aayupurepl@gmail.com
• aayupurevicky@gmail.com

9. Grievance Officer

Name: [FULL NAME]
Designation: Grievance Officer — Data Protection
Organisation: Aayupure Ayurveda Private Limited

Address:
616 B, Ekling Jewellary Pvt Ltd,
6th Floor, Vaibhav Cine Multiplex,
Vaishali Nagar, Jaipur, Rajasthan — 302021

Email:

• aayupurepl@gmail.com
• aayupurevicky@gmail.com
• aayupurevirendra@gmail.com

Phone:
8691965219 / 8108325731

⏱ Response Time: Within 30 days

10. Changes to This Policy

We may update this Privacy Policy periodically.

👉 Changes will be posted on this page with updated date

Continued use of the Platform means acceptance of the updated policy